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BURN BOOK TPB

Swisher, Kara

Εκδότης Piatkus , ISBN 9780349442136

From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting
of the tech industry and its founders who wanted to change the world but broke it instead.
While tech titans bragged they would "move fast and break things," Kara Swisher was
moving faster and breaking news. Covering the explosion of the digital sector in the early
1990s, she developed a long track record of digging up and reporting the truth of this new
world order. Her consistent scoops drove one CEO to accuse her of "listening in the
heating ducts" and for Facebook's Sheryl Sandberg to once say: "It is a constant joke in
the Valley when people write memos for them to say, 'I hope Kara never sees this.'"
Burn Book is part memoir, part history and, most of all, a necessary recounting of tech's
most powerful players. This is the inside story we've all been waiting for of modern Silicon
Valley and the biggest boom in wealth creation in the history of the world.
While still in college, Swisher got her start at The Washington Post, where she became
one of the few people in journalism interested in the emerging field of tech. She was
among the first to recognize the potential of the internet, accurately predicting that
"everything that could be digitized, would be digitized." She went on to work for The Wall
Story Journal, joining with Walt Mossberg to start the groundbreaking AllThingsD
conference, as well as pioneering online tech sites.
It's only a slight exaggeration to say Swisher has interviewed everyone. Steve Jobs, Jeff
Bezos, Elon Musk, Bill Gates, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter
Thiel, and Mark Zuckerberg are just a few who Swisher made sweat-figuratively and, in
one famous case, literally.
Despite the damage she chronicles, Swisher remains optimistic about tech's potential to
help solve problems and not just create them.

Περίληψη

From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting
of the tech industry and its founders who wanted to change the world but broke it instead.
While tech titans bragged they would "move fast and break things," Kara Swisher was
moving faster and breaking news. Covering the explosion of the digital sector in the early
1990s, she developed a long track record of digging up and reporting the truth of this new
world order. Her consistent scoops drove one CEO to accuse her of "listening in the
heating ducts" and for Facebook's Sheryl Sandberg to once say: "It is a constant joke in
the Valley when people write memos for them to say, 'I hope Kara never sees this.'"
Burn Book is part memoir, part history and, most of all, a necessary recounting of tech's
most powerful players. This is the inside story we've all been waiting for of modern Silicon
Valley and the biggest boom in wealth creation in the history of the world.
While still in college, Swisher got her start at The Washington Post, where she became
one of the few people in journalism interested in the emerging field of tech. She was
among the first to recognize the potential of the internet, accurately predicting that
"everything that could be digitized, would be digitized." She went on to work for The Wall
Story Journal, joining with Walt Mossberg to start the groundbreaking AllThingsD
conference, as well as pioneering online tech sites.
It's only a slight exaggeration to say Swisher has interviewed everyone. Steve Jobs, Jeff
Bezos, Elon Musk, Bill Gates, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter
Thiel, and Mark Zuckerberg are just a few who Swisher made sweat-figuratively and, in
one famous case, literally.
Despite the damage she chronicles, Swisher remains optimistic about tech's potential to
help solve problems and not just create them.

Πληροφορίες προϊόντος

  • Συγγραφέας Swisher, Kara
  • Eκδότης Piatkus
  • ISBN 9780349442136
  • Κωδικός Ευριπίδη 040100084795
  • Έτος κυκλοφορίας 2024
  • Σελίδες 320
  • Διαστάσεις
  • Βάρος 350 gr

Swisher, Kara

Συγγραφέας

Kara Swisher the host of the podcast On with Kara Swisher and the cohost of the Pivot podcast with Scott Galloway, both distributed by New York magazine. She was also the cofounder and editor-at-large of Recode, host of the Recode Decode podcast, and coexecutive producer of the Code conference. She was a former contributing opinion writer for The New York Times and host of its Sway podcast and has also worked for The Wall Street Journal and The Washington Post. This is her third book

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