INTERNATIONAL BUSINESS ENVIRONMENT 4E P MPG: AG
Εκδότης Oxford University Press , ISBN 9780198804291
In this versatile and engaging textbook the authors integrate diverse, global examples with coverage of all key topics to produce the most practical and multi-perspective international business environment textbook. Case studies on Google, Oxfam, and Netflix, as well as coverage of the latest developments in globalization, Trump's presidency, and emerging markets showcase the realities of business today and ensure students have the grounding they need to effectively explore and analyse the issues facing organizations globally. Students are supported in their learning with chapter summaries, diagrams, and a comprehensive glossary, but also challenged by counterpoint boxes, learning tasks, and review questions in every chapter, encouraging critical thinking and research skills.
Even with its comprehensive breadth of coverage, The International Business Environment remains concise and accessible through use of the PESTLE framework to steer its analysis. Now in its fourth edition, this book is the ideal companion to any international business environment course. This book is accompanied by a range of supporting online resources:For students:Multiple-choice questionsA glossaryLibrary of video links Web exercises Web links Additional economic resources For lecturersPowerPoint slidesAnswers to review questions Answers to case study questions Extended case studies Figures and tables from the book
Περίληψη
In this versatile and engaging textbook the authors integrate diverse, global examples with coverage of all key topics to produce the most practical and multi-perspective international business environment textbook. Case studies on Google, Oxfam, and Netflix, as well as coverage of the latest developments in globalization, Trump's presidency, and emerging markets showcase the realities of business today and ensure students have the grounding they need to effectively explore and analyse the issues facing organizations globally. Students are supported in their learning with chapter summaries, diagrams, and a comprehensive glossary, but also challenged by counterpoint boxes, learning tasks, and review questions in every chapter, encouraging critical thinking and research skills.
Even with its comprehensive breadth of coverage, The International Business Environment remains concise and accessible through use of the PESTLE framework to steer its analysis. Now in its fourth edition, this book is the ideal companion to any international business environment course. This book is accompanied by a range of supporting online resources:For students:Multiple-choice questionsA glossaryLibrary of video links Web exercises Web links Additional economic resources For lecturersPowerPoint slidesAnswers to review questions Answers to case study questions Extended case studies Figures and tables from the book
Πληροφορίες προϊόντος
- Eκδότης Oxford University Press
- ISBN 9780198804291
- Κωδικός Ευριπίδη 040100073148
- Έτος κυκλοφορίας
- Σελίδες 0
- Διαστάσεις
- Βάρος 0 gr