MARKETING OF SHIPPING COMPANIES
Εκδότης Σταμούλη ΑΕ. , ISBN 9789603517306
This book aims at providing a comprehensive text about what marketing of shipping companies means, presenting the stages of marketing implementation in shipping companies, describing the marketing policies and philosophies of shipping companies, presenting a comparative analysis of marketing implementation in the leading tanker and liner shipping companies in the world, analyzing the role of marketing as a tool for improvement of chartering policy.
Περίληψη
This book aims at providing a comprehensive text about what marketing of shipping companies means, presenting the stages of marketing implementation in shipping companies, describing the marketing policies and philosophies of shipping companies, presenting a comparative analysis of marketing implementation in the leading tanker and liner shipping companies in the world, analyzing the role of marketing as a tool for improvement of chartering policy.
Πληροφορίες προϊόντος
- Συγγραφέας Plomaritou, Paraskevi
- Eκδότης Σταμούλη ΑΕ.
- ISBN 9789603517306
- Κωδικός Ευριπίδη 040100071096
- Έτος κυκλοφορίας 2008
- Σελίδες 236
- Διαστάσεις
- Βάρος 0 gr