PENGUIN DICTIONARY OF MARKETING PB
Εκδότης Penguin , ISBN 9780140515183
"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.
Περίληψη
"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.
Πληροφορίες προϊόντος
- Eκδότης Penguin
- ISBN 9780140515183
- Κωδικός Ευριπίδη 040100038466
- Έτος κυκλοφορίας 2009
- Σελίδες 0
- Διαστάσεις
- Βάρος 350 gr