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THE INNOVATION MATRIX : THREE MOVES TO DESIGN A WINNING STRATEGY FOR INNOVATION AND INTELLECTUAL PRO
Εκδότης Bis Publishers , ISBN 9789063695200
The present-day business world is competitive, complex, and interconnected. Organizations must innovate to survive. Innovation is an expensive exercise and needs smart people to work on it, those that are not always within your organization. To succeed, many now co-create with others outside their own organization. In innovating jointly, organizations struggle with questions on how to capitalize on bright ideas, how to capture value in a co-created innovation, and how to manage the innovation process itself.
The Innovation Matrix simplifies and structures innovation management and strategy. Intellectual property, which is at the core of every innovation, is urged to be used as a tool in defining a strategy and managing the innovation. Through three key steps (THINK-STRATEGIZE-ACT), you build an Innovation and IP Strategy.
Under Think, six building blocks are identified to help you judge what your organization is, has, or needs for its innovation ambitions. Analyzing these building blocks will enable to construct your innovation and IP strategy.
Περίληψη
The present-day business world is competitive, complex, and interconnected. Organizations must innovate to survive. Innovation is an expensive exercise and needs smart people to work on it, those that are not always within your organization. To succeed, many now co-create with others outside their own organization. In innovating jointly, organizations struggle with questions on how to capitalize on bright ideas, how to capture value in a co-created innovation, and how to manage the innovation process itself.
The Innovation Matrix simplifies and structures innovation management and strategy. Intellectual property, which is at the core of every innovation, is urged to be used as a tool in defining a strategy and managing the innovation. Through three key steps (THINK-STRATEGIZE-ACT), you build an Innovation and IP Strategy.
Under Think, six building blocks are identified to help you judge what your organization is, has, or needs for its innovation ambitions. Analyzing these building blocks will enable to construct your innovation and IP strategy.
Πληροφορίες προϊόντος
- Συγγραφέας Jeyakodi, Deepika
- Eκδότης Bis Publishers
- ISBN 9789063695200
- Κωδικός Ευριπίδη 040100069023
- Έτος κυκλοφορίας 2019
- Σελίδες 136
- Διαστάσεις 20χ17
- Βάρος 250 gr