DOGFIGHT-HOW APPLE AND GOOGLE WENT TO WAR TPB
Εκδότης Harper Collins , ISBN 9780007524969
Behind the bitter rivalry between Apple and Google - and how an epic battle is reshaping the way we think about technology.The deathmatch between Apple and Google is not just a story of corporate competition - it's a dramatic saga of a friendship gone sour, of trust and agreements betrayed, of visionaries Steve Jobs and his successor Tim Cook versus Larry Page, Sergey Brin, and Eric Schmidt. This is a story of bickering, backstabbing, poaching and paranoia, of hardware versus software and patents versus products.After more than a decade of reporting on this rivalry, Fred Vogelstein has incredible access to the boardroom conversations, unofficial reactions, outbursts, personalities, deals, lawsuits and allegations that have shaped how we use these products.
Περίληψη
Behind the bitter rivalry between Apple and Google - and how an epic battle is reshaping the way we think about technology.The deathmatch between Apple and Google is not just a story of corporate competition - it's a dramatic saga of a friendship gone sour, of trust and agreements betrayed, of visionaries Steve Jobs and his successor Tim Cook versus Larry Page, Sergey Brin, and Eric Schmidt. This is a story of bickering, backstabbing, poaching and paranoia, of hardware versus software and patents versus products.After more than a decade of reporting on this rivalry, Fred Vogelstein has incredible access to the boardroom conversations, unofficial reactions, outbursts, personalities, deals, lawsuits and allegations that have shaped how we use these products.
Πληροφορίες προϊόντος
- Συγγραφέας Vogelstein, Fred
- Eκδότης Harper Collins
- ISBN 9780007524969
- Κωδικός Ευριπίδη 040100052366
- Έτος κυκλοφορίας 2013
- Σελίδες 272
- Διαστάσεις
- Βάρος 250 gr