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OGILVY ON ADVERTISING PB

Ogilvy, David

Εκδότης Prion , ISBN 9781853756153

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

Περίληψη

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

Πληροφορίες προϊόντος

  • Συγγραφέας Ogilvy, David
  • Eκδότης Prion
  • ISBN 9781853756153
  • Κωδικός Ευριπίδη 040100035297
  • Έτος κυκλοφορίας 2007
  • Σελίδες 224
  • Διαστάσεις
  • Βάρος 350 gr

Ogilvy, David

Συγγραφέας

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999. More books by David Ogilvy

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