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THE ULTIMATE FERRARI BOOK HB

Köckritz, Michael

Εκδότης Teneues , ISBN 9783961710201


Success is not founded on miracles, but is almost always the product of a clear concept-the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? First, even today-70 years after the company was founded-the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the company's last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend-setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari Book - Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format.

Περίληψη


Success is not founded on miracles, but is almost always the product of a clear concept-the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? First, even today-70 years after the company was founded-the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the company's last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend-setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari Book - Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format.

Πληροφορίες προϊόντος

  • Συγγραφέας Köckritz, Michael
  • Eκδότης Teneues
  • ISBN 9783961710201
  • Κωδικός Ευριπίδη 040100065157
  • Έτος κυκλοφορίας 2021
  • Σελίδες 400
  • Διαστάσεις 30χ40
  • Βάρος 4340 gr

Köckritz, Michael

Συγγραφέας

As a journalist, author, artist, and media maker, Michael Köckritz always succeeds in delivering attentiongrabbing inspiration with good-natured ease when it comes to contemporary and visionary topics and the realms of lifestyle and luxury. As publisher and editor-in-chief, he has produced numerous book and lifestyle magazine publications that have long been regular recipients of national and international awards. The car and culture magazine “ramp,” the men’s lifestyle magazine “rampstyle,” and the design magazine “ramp.design” are published internationally and widely regarded as influential in the world of style.

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