WE THE MEDIA PB
Εκδότης O'reilly , ISBN 9780596102272
"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." - "Financial Times". Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In "We the Media", nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make - and consume - the news. Gillmor shows how anyone can produce the news, using personal blogs, Internet chat groups, email, and a host of other tools. He sends a wake-up call to newsmakers - politicians, business executives, celebrities - and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement."
Περίληψη
"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." - "Financial Times". Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In "We the Media", nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make - and consume - the news. Gillmor shows how anyone can produce the news, using personal blogs, Internet chat groups, email, and a host of other tools. He sends a wake-up call to newsmakers - politicians, business executives, celebrities - and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement."
Πληροφορίες προϊόντος
- Συγγραφέας GΙLLΜΟR DΑΝ,Gillmor, Dan
- Eκδότης O'reilly
- ISBN 9780596102272
- Κωδικός Ευριπίδη 040100045478
- Έτος κυκλοφορίας 2006
- Σελίδες 334
- Διαστάσεις
- Βάρος 250 gr