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THE POWER OF HABIT : WHY WE DO WHAT WE DO, AND HOW TO CHANGE

Duhigg, Charles

Εκδότης Cornerstone , ISBN 9781847946249


Why do we do develop habits? And how can we change them?



We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation.



Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success - or even life and death.



The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything.



Habits aren't destiny. They're science, one which can transform our businesses, our communities, and our lives.

Περίληψη


Why do we do develop habits? And how can we change them?



We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation.



Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success - or even life and death.



The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything.



Habits aren't destiny. They're science, one which can transform our businesses, our communities, and our lives.

Πληροφορίες προϊόντος

  • Συγγραφέας Duhigg, Charles
  • Eκδότης Cornerstone
  • ISBN 9781847946249
  • Κωδικός Ευριπίδη 040100061967
  • Έτος κυκλοφορίας 2013
  • Σελίδες 400
  • Διαστάσεις
  • Βάρος 250 gr

Duhigg, Charles

Συγγραφέας

Charles Duhigg is a Pulitzer Prize-winning investigative reporter for The New York Times and author of The Power of Habit. A graduate of Yale University and Harvard Business School, he has received the George Polk, the National Academies of Science and other awards. He lives in Brooklyn with his wife and two children. More books by Charles Duhigg

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